How does superman shave?
'The worst an ad can get '
More celebrity endorsement in the form of Beckham - which actually encourages INEQUALITY. 'All men are not equal.. neither are their razors' trying to imply that different razors are meant for different kinds of men. THEIR suggests a sense of property, that men own these razors and they are for no one else. The way Beckham is grasping his razor as if he is clutching onto it is quite defensive, along with his arms being crossed.
http://www.theguardian.com/media/2008/jan/18/advertising - he was replaced by the 3 sports stars. So how have they moved on from this masculine ad by including a further 3 sports stars to the mix labelling them 'champions' almost as if they are champions and successful for choosing to use Gilette?
Gillette using sports
http://news.gillette.com/about/history
Gillette and the World of Sports
Gillette has a rich sports heritage that provides natural synergies with our reputation as a performance brand. Sports marketing plays an important role for the Gillette brand, helping us to tap into a key passion for men and strengthening our connection with consumers.
Through the years, Gillette has had partnerships with many sportsmen, including world-class athletes. Gillette’s enduring association with sports goes as far back as the early 1900s. Gillette had the vision to see the value in connecting the brand with top-tier sports and athletes. In 1910, Gillette produced a print ad with images of baseball greats such as Pittsburgh Pirates’ infielder, Honus Wagner, in ads for the original Gillette Safety Razor.
No comments:
Post a Comment