- Hidden persuaders the core to build everything around
- 8 hidden techniques used, add to advertising theory and then the case studies
- Selling reassurance of worth, feel worthy, products and power
- ego gratification, being all you can be
- love object
- Triangulate all the other writers around that
- After the discussion of packard, go through each point
Wednesday 9 December 2015
Written - Dissertation tutorial notes
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