- celebrity endorsement
- gender
- gender roles
- sexism
- representation
- stereotypes / breaking stereotypes
- persuasion
- manipulation
- sexualisation
- culture
- male gaze
- female gaze
- role models
- influence
- encouragement
- colour association
- marketing
- reaction
- simplicity
Starting off with celebrity endorsement.
Messages I want to get across from this :
- Why do we buy into what celebrities promote?
- How they will promote just about anything
- How the products don't always work
- badly photoshopped image
Breaking stereotypes
Gender biased ads
Sexualisation
Gendered products
Manipulative ads - want to make you feel something, Shock factor
Photoshopped Ads
This influenced me to play around on Photoshop with adverts. I began looking at the sexualisation of our bodies in advertisement and it gave me the idea of us being pieces of meat.
Colour association
I wanted to explore how much we associate colour with gender within advertisement, and whether if it were presented as a colour we would not expect for the product, would we still buy it according to our gender?
Original
Coloured to look feminine
font experimentation
What I will be producing :
- one toothpaste box designed for males
- one toothpaste box designed for females
- one proposal of a toothpaste tube with female logo
- one proposal of a toothpaste tube with male logo
- one bus stop poster for male toothpaste
- one bus stop poster for female toothpaste
- one website mock up proposal showing the two available toothpastes for sale
- possibly something to show how the toothpaste will be advertised in store
- Youtube advertisement proposal for male toothpaste
- Yoututbe advertisement proposal for female toothpaste
This will show how I have designed a new product, and how I have marketed it to suit the consumers needs.
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