Written - A bit of a structure

BLUE - WHERE QUOTES CAN BE ADDED 
RED - WHERE WEBSITE INFO CAN BE ADDED, OR YOUTUBE CLIPS. 


FIRST CHAPTER

- Advertising history, so how advertising has changed over time in terms of the techniques used and what was successful.
-How is advertisement a successful tool? What sells?
- What do the audience get sucked into, how does it influence us?

• can't buy my love quotes here, how we get sucked in, how influencial advertisement can be, how companies get to know their audience. 
• Gender and popular culture page 152 'hypodermic syringe model'

- The different gender stereotypes within advertisement i.e which products are for which gender
- Gender tones they use, wording, colour.

• Marketing segmentation - dividing a product into different categories to make it better for business
• page 22-25 of media gender and identity. media power vs people power, adorno quotes
• gender bias and sexism in advertisement http://www.genderfoodculture.com/tag/gender-bias-and-sexism-in-advertising/

SECOND CHAPTER

- Specific products that are feminine cliche's. Look at the product, how its designed, how is it advertised, how its then advertised in store
- Is celebrity endorsement used, how has this affected women and in turn how has it affected men.
- Data to back up whether it is successful to use women in advertisement
- look at diet coke too the negative aspect of making women want to lose weight for men

how in women magazines just like mens, men can be used in advertisement as sexual objects. Seen in media gender and identity page 41, 42 and 182 men as sexual beings in heat magazine

page 7 of media gender and identity how women are encouraged to be assertive

• page 152 in gender and popular culture 'early feminist researchers' into how media affects womens behaviour
• CONTRAST to media effecting women, showing that women are a little bit more clued up than to fall for it, page 153 in gender and popular culture quote rosalind balister et al. 
• bias women commercials https://www.youtube.com/watch?v=Njq9wNpSXQM
• bic pen for women - ellen degreneres https://www.youtube.com/watch?v=FhbYbIgjjjA

THIRD CHAPTER

- Specific masculine products. Look at the product, how is it designed
- what colours and words they use
- how is it advertised, how is it advertised in store
- is celebrity endorsement ( can't buy love quotes on heroes), how has it affected women, and how has it affected men
- Data to back up whether it is successful

• media gender and identity notes on mens magazines, fhm, laddish stereotypes, semi-naked women and whether its sexist
• best razors - does what it is supposed to do, practical, advertised as a gadget

SUMMARY

- Summarise how advertisement affects audience and in turn how using gender within this affects cultures and the negative connotations it produces.
- Touch on gender neutral product advertisement and how that too can be equally as affective.

• Bill bernbach quotes on just simple advertisement, straight to the point, product specific (volkswagen)
• Effect it has on children which shapes the future of advertising - page 39 of media gender and identity about gender schematic processing theory
• the guardians 8 ads that shatter gender stereotypes http://www.theguardian.com/media-network/2015/may/26/eight-ads-shatter-gender-stereotypes
• the guardian fight back against gendered toys for kids http://www.theguardian.com/lifeandstyle/2014/apr/22/gendered-toys-stereotypes-boy-girl-segregation-equality
• bechdel test for gender bias in movies, could we apply the same context to advertisement http://www.fastcocreate.com/3021258/swedish-theaters-now-using-bechdel-test-to-rate-films-on-gender-bias