Written - Can't buy my love - How advertising changes the way we think and feel (notes)

• Page 33 'If you're like most people you think that advertising has no influence on you. This is what advertisers want you to believe.'
• page 34 'After all they might have the kind of success that Victoria Secret did during the 1999 Super Bowl when they paraded bra-and-panty-clad models across TV screens for a mere thirty seconds, one million people turned away from the game to log on to the Website promoted in the ad. No influence?' - THE MONEY THEY PAY
• 34 Make no mistake : 'The primary purpose of the mass media is to sell audiences to advertisers. We are the product.' - HOW WE GET SUCKED IN
• 34 Although we like to think of advertisement as unimportant, it is in fact the most important aspect of the mass media. - HOW INFLUENTIAL ADVERTISEMENT ACTUALLY IS
• 40 They spend a fortune on research to learn a lot about us, using techniques like polls, trend analysis, focus groups - HOW COMPANIES GET TO KNOW THEIR AUDIENCE
• 40 Most companies these days are hiring anthropologists and psychologists to examine consumers' product choices, verbal responses, even body language for deeper meanings 
• AFFECT IT HAS ON YOUNG PEOPLE, AND FURTHERMORE EVERYONE Page 41 ' Of course, it's not only young people who are influenced by their peers. Baron's tells its advertisers, "Reach the right bird and the whole flock will follow"
• 40 Baron's magazine 'Score a bulls-eye with every ad' "direct marketing is more like dropping a smart bombs with pinpoint accuracy' 
• EFFECT IT HAS ON CHILDREN page 43 Internet ads. 'Indeed, children are especially vulnerable on the Internet, where advertising manipulates them, invades their privacy, and transforms them into customers without their knowledge. Although there are various initiatives pending, there are as yet no regulations against targeting children online.' SO IF THEY SEE GENDER BIASED ADS, IT MIGHT INFLUENCE THEM TO ACT IN A CERTAIN WAY ACCORDING TO THEIR GENDER ROLE.
• page 44 ' children are easily influenced ' which can be dangerous really.. 
• HOW DIET INDUSTRIES TARGET WOMEN, makes them self conscious about their weight. Such as diet coke... The diet coke ads with he hunky men is saying if you go on a diet, these hunky men will surround you. 
• 57 Advertisers like to tell parents that they can always turn off the tv to protect their ids from any of the negative impact of advertising. This is like telling us that we can protect our children from air pollution by making sure they never breathe. Advertising is our environment. We swim in it as fish swim in water. We cannot escape it.
• 59 we are powerfully influenced, mostly on an unconscious level, by the experience of being immersed in an advertising culture, a market-driven culture, in which all our institutions, from political to religious to educational, are increasingly for sale to the highest bidder. 
• CELEBRITY ENDORSEMENT - how it affects the audience. Page 60 ' Todays little girls constantly rate the supermodels high on their list of heroes, and most of us know them by their first names alone... Cindy, Ellie, Naomi, Iman. Imagine - these women are heroes to little girls, not because of their courage or character or good deeds, but because of their perfect features and porcelain skin.'
• Page 64 'As Sut Jhally says, "To not be influenced by advertising would be to live outside of culture. No human being lives outside of culture.'