Written - individual tutorial

NOTES

Question : Why do companies persist in using reductive stereotypes of gender to sell their products within advertisement?

Argument : the use of reductive/stereotyped gender is a marketing tool. On one hand this is an effective strategy and successful, but it has harmful social consequences. I.e the different genders adhere to this role or it makes them feel less of a man/woman etc.

Intro 500 words

1) history of gender stereotypes in advertising. Get a book on this. Core book to go off about the history. Define the gender stereotypes as they have been constructed. (Books also here persuasion in advertising, media gender and identity, psychology of advertising) 3,000 words

2) Cliched feminine product specific. 2,250 words - with each of these you look at the product, how it is designed, how it is advertised, how it is then advertised in store, celebrity endorsement, the effect it then has on the audience i.e is it successful, data on this..

3) Cliched masculine product specific 2,250


Have a draft of chapter 1 done in 2 weeks time