About magazines, but it's the same principal :
- MENS MAGS :
- Pg 164 , "In her book OverLoaded : Popular Culture and the Future of Feminism (2000), Imedla Wheelman argued that magazines like Loaded, FHM, and Mazim are an attempt to override the message of feminism, promoting a laddish world where women are sex objects, and changes in gender roles can be dismissed with an ironic joke. "
- 165 "Picking on instances of sexism in the magazines is simple, but it doesn't explain why men want to read these things"
- 166 " Some critics seem to think that what-needs-to-be-expalined is the set of devices which are used to generate ironic distance or knowingness, so that sexism can be both ridiculed and enjoyed within the same moment."
- 166 : " The critics are well-meaning: we don't want to see men pushed into a laddish stereotype, or see sexism reinforced - of course not. But we really need a better understanding of the types of masculinities projected by the various magazines before we can even begin to try to asses their potential impact. "
- 172 : Men like cars, gadgets and sport " A fascination with fast vehicles and electronic gadgets is reflected in almost all of the magazines. Sport features heavily in the UK men's weeklies in terms of spectatorship and participation." " GQ man, in particular, buys his way to a sense of male specialness with expensive cars, meals, hotels, shoes, grooming products, suits and property." "Men are therefore addressed as consumers - traditionally the role of women - although here it seems that ultimately it is a sense of masculine pride which is to be bought.
- Other headlines --- men are fascinated by bravery and danger, men need help.
- 176 : "Before FHM, conventional wisdom had it that women read magazines from an introspective point of view, seeking help and advice for, and about, themselves. Men on the other hand, read magazines about things like sport, travel, science, business and cars. FHM realises that men will read magazines about themselves if you give them the information in the right context: irrelevant, humorous, and never taking itself too seriously." --- (This links with how you can persuade men into reading information).
- 183 : Alluring poses of semi-naked women could specifically be said to be sexist because this feeds into the objectification of women, which is a longstanding form of oppression. Since there is not a comparable historical tradition of the offensive 'objectification of men', pictures of semi-naked men do not have the same impact. This used to be a really good argument, but as time goes by we start to think that since magazines for women and those for men celebrate super-attractive people, both women and men, it probably doesn't matter in sexism terms.
- 185 : (HOW DIFFERENT ACTUALLY ARE WE?) "The magazines don't really think that the differences are fundamental, and that the 'sexist jokiness' is based on an understanding that men and women are not very different really - an idea underlined by he fact that men's and women's magazines are becoming increasingly similar in very obvious ways."
- 185 : In general it seems most appropriate to see men's magazines as reflecting a frequently imperfect attempt to find positions for the ideas of 'women' and 'men' in a world where it's pretty obvious that the sexes are much more the same than they are different. The magazines sometimes discuss men and women as if they were different species, but this is a way of making sense of reality, rather than reality itself, and readers (hopefully) understand this.
- WOMENS MAGS :
- Common themes being 'sex and sexuality' 'relationships' 'men as sex objects' 'transformation and empowerment'
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